New technology is emerging every day, and it’s up to business owners to decide how they will use it to their advantage. Keeping a finger on the pulse of the latest digital innovations can be challenging, especially when you have so many other things going on at once. However, staying informed and planning ahead for your business is essential. As a business owner, it’s up to you to take the lead in staying informed about new technology that could positively impact your company. This blog post covers three important topics for business owners in 2019 and beyond: Websites, Mobile Apps, and Voice User Interaction (VUI). Read on to learn what these changes mean for your business today and tomorrow.
Websites in 2019 and beyond
If we take a look at the history of the website, its origins date back to the early 1990s. While the Internet itself has existed since the 1960s, the World Wide Web (the software that allows us to browse, search, and shop online) was introduced in 1991. The website is the most common form of digital transformation in business communication — it has become essential for industries such as hospitality, retail, and education. Websites are powerful marketing tools that allow you to showcase your business and interact with customers online. They can include interactive content, multimedia, and an e-commerce store. While the website is a valuable marketing tool, it has its limitations. One major limitation of websites is the fact that they can only be accessed on desktop computers. While a lot of people still use desktop computers to browse the internet, that number is slowly declining.
Mobile Apps in 2019 and beyond
Mobile apps are software programs that are downloaded to your smartphone or tablet. Apps revolutionized the internet and business communication by allowing smartphone owners to browse the web, shop, and stay in touch with friends and family via social media. Mobile apps have become essential to the daily lives of smartphone users. There are now more than 3 billion smartphone users in the world, and those numbers are growing by the day. An estimated 1.6 billion people use apps each month — which is an increase of 62% from 2015. As smartphone use continues to grow, so will the app industry. Because apps are downloaded to your phone, they are accessible anywhere, at any time. This feature makes them ideal for staying in touch with clients and managing your business. However, apps have one notable limitation — they can only be accessed on a smartphone. If you want to reach customers on desktop computers, apps are not the solution.
Voice User Interaction (VUI) in 2019 and beyond
Voice User Interaction, or VUI, is the interaction between a human and a machine via voice. In the early days of the internet, users would type in commands to navigate the web. Today, we see a shift from typing to speaking. In fact, a recent report shows that the number of voice searches is set to double by 2020. This shift to voice is being driven by two key factors: Awareness and accessibility of voice technologies — thanks to companies like Apple and Google and the fact that they have integrated the technology into their products. This is a significant development in digital transformation, as it opens up the internet and business communication to a whole new audience of people who are currently not online. The shift to voice has created a huge opportunity for businesses. Voice enables you to communicate with customers via their smartphones. This is useful in many situations, such as when you’re driving, at the gym, or too busy to type.
Final words
As you can see, the future of websites, mobile apps, and voice user interaction is extremely promising. However, it’s important to note that the best way to keep your finger on the pulse of digital transformation is to stay informed. By reading industry blogs and staying up to date on the latest trends, you can position your business to thrive in the digital age. For businesses, the best way to stay informed is to hire a digital marketing agency. An agency can provide you with regular insights and information about the latest trends in digital transformation.